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Our fragrances are designed for real homes - the kind filled with little feet, wagging tails, and everyday moments. We use thoughtfully selected ingredients and cold-air diffusion for even, gentle scent without heat or aerosols. When used as directed, our oils are enjoyed at home-appropriate concentrations, and every blend is screened with families in mind. As always, keep oils out of reach, avoid ingestion or direct skin contact, and follow use guidelines so your space smells beautiful and stays worry-free.
Our commitment to American-made runs deep. We design, blend, and bottle with U.S. perfumers and manufacturers—prioritizing domestic materials and partners whenever possible. Keeping the craft close gives us hands-on oversight of quality and consistency, shorter lead times, and fresher oils, while supporting jobs in our own communities. The result is dependable batches, responsive service, and the kind of hospitality we stand for—considered, cared for, and proudly made here at home.
While we may not say much about it, many of our fragrances are used in business spaces around the world. We’re honored to be recognized by the Experience Marketing Association’s MARCE Awards—an affirmation that our scents don’t just smell lovely; they help create memorable experiences that guests notice and remember. That recognition reflects our approach: layered, dimensional aromas crafted to shape how a space feels, linger softly, and elevate the moments that happen there.
Safety is non-negotiable. Every Potion & Twig formula follows the latest IFRA Standards and is built on RIFM-reviewed safety data for fragrance ingredients. We set usage levels according to category-specific limits, verify supplier documentation for each raw material, and keep formulas current as standards evolve. The result: beautiful aromas you can enjoy with confidence.
IFRA Website
Our perfumers carefully screen each formula against California’s Proposition 65 requirements. Where a trace component requires a label at the concentrate level, we say so plainly. Most importantly, we design our recommended usage rates to meet applicable guidelines in the real-world setting of your home or business—clear, transparent, and compliant.
We blend only the highest quality, globally sourced essential oils with the very best synthetics to capture nuanced notes that are elegant, stable, and long-lasting. Each ingredient is chosen for quality and performance - backed by trusted suppliers who perform allergen and purity checks, and batch-level QC before anything ships. This is how we achieve that easy-on-the-senses feeling: refined scent, consistent diffusion, and a finish that lingers like a warm welcome.
Cold-Air Diffusion is the gold standard in high-end scenting. Unlike traditional methods that rely on heat, dilution, or combustion, it uses filtered cold air to turn pure fragrance oils into an ultra-fine dry micro-mist. This preserves the integrity of every botanical note—allowing each scent to unfold naturally, as it was crafted.
At Potion & Twig, this method allows our fragrances to remain clean, honest, and true to nature, which aligns perfectly with our commitment to elevated scent experiences.
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